We Are Truly Fab Cosmetics

Born in the UK. Built for Boss Babes. Made for women who walk into a room and own it.

Our Story

Truly Fab Cosmetics was founded with one simple belief: every woman deserves to feel truly, unapologetically fabulous — every single day. What started as a passion for bold, beautiful colour and skin-loving formulas grew into a brand that celebrates confidence, individuality, and the kind of quiet authority that turns heads without saying a word.

Truly fab cosmetics came from a moment of pure self-belief — the kind you feel when you swipe on the perfect lip colour and think, yes, that's it. That feeling is what we bottle up in every product we create.

Meet the Founder

Hi, my name is oyinlola alabi AKA (HONEY) I'm the face behind Truly Fab — a UK-based beauty lover who got tired of choosing between quality and confidence. I wanted to create cosmetics brand that felt as powerful as the women wearing them. Shades with personality. Formulas with intention. Products that don't just sit on your skin — they speak for you.

Every shade in our collection has been hand-selected with purpose. From the cherry fire of a bold red lip to the warm, grounding tones of our everyday neutrals, each colour tells a story. Your story.

What We Stand For

• Confidence First — Our products are designed to amplify who you already are, not change you.
• Quality You Can Feel — We're committed to skin-loving formulas that look as good as they feel.
• Community Over Everything — Our VIP community isn't just a loyalty programme — it's a movement of women lifting each other up.
• UK Proud — We're a small, passionate UK-based brand and we wear that with pride.

Join the Movement

Whether you're a long-time member of our VIP family or you've just discovered us — welcome. You're exactly where you're supposed to be. Now go be the main character. You've always been her.

— Truly Fab Cosmetics 💋